Local Rival Leaderboard

What the leaderboard shows

Most local businesses have no idea how their online presence compares to the firms competing with them on the same streets. This finds nearby businesses in your category and scores everyone — you included — on the signals that decide who gets found and called.

How rivals are found and scored

A web-search cascade identifies businesses operating in your category and area, then each one is scored on presence rather than on quality of work — because presence is what a prospective customer can see before they ever contact anyone:

• Findability — do they appear at all for the obvious local searches?
• Reviews — how many, how recent, and how they are responded to.
• Website quality — clarity, contactability and whether it works on a phone.
• Consistency — whether their details agree across the places they are listed.

Why ranking against neighbours beats ranking against best practice

An abstract score out of 100 is hard to act on. Knowing that four of your five nearest rivals have more recent reviews than you is not. Local search is comparative: you do not need a perfect presence, you need a better one than the businesses a customer is choosing between.

What to do with a low ranking

Look at the single dimension where the gap is widest, not the one that feels most urgent. If rivals are winning on review recency, a fortnight of asking satisfied customers closes it cheaply. If they are winning on website clarity, that is a bigger job — the grader will tell you exactly which parts.

Results are cached per locale for a day, so popular areas return the same panel of rivals within a 24-hour window. That is deliberate: it keeps the comparison stable while you work on it.