AI Persona
Test your marketing on a real-feeling audience — before you spend a penny.
AI Persona builds census-accurate synthetic audiences and runs AI focus groups on your ads, concepts and creatives. Get honest reactions, real objections and a clear verdict in minutes — for the price of a coffee, not a research agency.
~2 min
to run a 12-person focus group — not the weeks real research takes.
From pennies
a focus group costs about the price of a coffee, not thousands.
Census-backed
audiences built from official population data — ONS, ACS and more.
From an audience to a verdict, without the research agency
Build the panel, show them the work, and find out what they honestly think.
Your audience
Build a realistic audience from real population data
Choose who you're talking to — by age, region, income, industry or job role — and we generate a panel of believable, individual people. Not random made-up names: every audience is drawn from official census and business statistics.
- Panels built from ONS, ACS and official business data
- Filter by demographics or firmographics, or use the full market
- Each person has their own traits, budget and dealbreakers
- UK and US markets supported out of the box
AI focus groups
Show them your ad, copy or idea — and hear what they really think
Drop in some ad copy, an image or just a concept, and run a focus group or a survey. Every respondent reacts in character — honestly, not politely — so you get the objections and praise you'd actually hear in the wild.
- Test ad copy, image creatives or raw concepts
- Run a 12-person focus group or a 500-person survey
- Add your own questions for each respondent
- Honest reactions — sceptics are harsh, dealbreakers bite
Clear verdict
A clear verdict, the objections, and what to change
Within minutes you get an executive summary: would this land, what worked, what didn't, and exactly what to fix. Plus sentiment, purchase intent and attention scores — and how they shift across your audience.
- A plain-English verdict with recommended changes
- Sentiment, purchase-intent and attention scores
- Top objections and top suggestions, ranked
- A quote wall of representative reactions
Drill down
Ask any respondent "why?" — and get a straight answer
See a reaction you don't understand? Chat with that person one-to-one. They stay in character, anchored to their original opinion, so you can dig into the real reason behind a no — without running a whole new study.
- One-to-one chat with any individual respondent
- They stay in character and remember their reaction
- Uncover the real motivation behind a yes or a no
- Segment splits show how intent shifts by age, role or region
How it works
Build an audience, test an asset, read the verdict — in one short sitting.
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1
Build an audience
Pick consumers or businesses, set the market and scope.
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2
Add your asset
Drop in ad copy, an image or a concept to test.
-
3
Run it
Choose a focus group or survey and hit go.
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4
Read the verdict
Get scores, objections, quotes and what to fix.
Two audiences. One simple toggle.
Selling to consumers or to businesses? AI Persona models both — and they react like the real thing.
Consumers
B2C mode
Test everyday-shopper reactions to ads, names, landing pages and offers — built from real consumer demographics.
- Age, gender, region, income, education and life stage
- Personality, brand scepticism and shopping style
- Reactions driven by personal budget and values
- Perfect for ads, product names and website copy
Businesses
B2B mode
Test value props and ROI claims on decision-makers — modelled on real firmographics and buying behaviour.
- Industry, company size, job function and seniority
- Decision power, budget authority and current tools
- Reactions factor in switching costs and the business case
- Perfect for sales decks, value props and ROI messaging
Why you can trust the results
Not made-up people saying nice things — a transparent method you can check for yourself.
Census-backed
Audiences built from official stats — ONS, HMRC, ACS and more.
Stratified sampling
Samples match your audience makeup, just like real pollsters.
Open methodology
Every data source and vintage is published for you to check.
Validated
Reliability and sensitivity tests are run and published.
Honest by design: every respondent is told to be candid, not polite — sceptics are harsh, dealbreakers kill deals, and intent reflects real budgets. Directional, not a crystal ball. Read the full methodology →
Stop guessing what your audience thinks. Ask them.
Run your first AI focus group in minutes and find out what really lands — before you spend on the real thing.