📘 Business Blueprint
From idea to first customers, one step a day
From a business idea all the way to your first customers — one focused step at a time. A new module unlocks each day.
Enrol free
Module one unlocks instantly, then a new module each day.
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1
Start with the problem, not the product
Most businesses fail because nobody wanted the thing. Here is how to check before you build.
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2
Who is it for? Getting specific enough to be useful
Narrow beats broad. A market you can picture is a market you can reach.
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3
Sizing the opportunity without a spreadsheet fantasy
Ignore "the market is worth £4 billion". Work out how many customers you can actually reach.
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4
Pricing: the decision founders get wrong most often
Underpricing is the most common and most expensive mistake in small business.
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5
Your offer: what you sell, not what you do
People buy a specific outcome with a clear boundary, not an open-ended service.
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6
Proving it before you build it
The cheapest version of your business is the one you should test first.
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7
Choosing your first channel — and only your first
Doing one channel properly beats doing five badly. Here is how to pick.
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8
The message: saying it so they recognise themselves
Good marketing describes the customer's problem better than they can.
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9
Getting your first ten customers
The first ten come from effort and relationships, not from a funnel.
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10
Building the habit: the weekly marketing hour
Marketing fails from inconsistency far more often than from bad strategy.