Marketing Presence Grader

What the grader checks

The grader fetches your homepage and scores it against the things that decide whether a visitor becomes an enquiry. It is deliberately not a technical SEO audit — it is a check on whether a real person landing on your site can tell what you do, trust you, and get in touch.

• Clarity — can a stranger tell what you sell and who it is for, above the fold?
• Contactability — is there an obvious way to get in touch on every page?
• Trust signals — reviews, credentials, real photographs, a physical address.
• Call to action — is there one clear next step, rather than five competing ones?
• Technical basics — HTTPS, mobile layout, page title and description, load speed.

How the score is calculated

Each check is weighted by how much it affects conversion, not by how easy it is to fix. That is why a site can pass most checks and still score in the 60s: missing a single heavily weighted item, like an obvious call to action, costs more than several small technical misses.

What to do with the result

Fix the item flagged as the biggest issue first — it is the highest-weighted failure, so it moves the score most. Then work down the failed checks in order. If you would rather have the fixes sequenced into a plan with the rest of your marketing, the free marketing audit does that.