Free budget planner
Marketing Budget Calculator
Find out how much you should spend on marketing — and where every pound should go.
£24,000/yr
suggested budget (12% of revenue)
£2,000/mo
monthly
Where to put it
A starting point, not gospel. Shift the mix toward whatever's actually winning you customers.
How much should a small business spend on marketing?
The common rule of thumb is a percentage of revenue, and the right percentage depends on where you are. An established business defending its position typically spends around 8%. One that is growing and pushing for share spends nearer 12%. A business launching or scaling fast often needs 18% or more, because it is buying awareness it does not yet have.
Where the budget should go
The default split above weights content and SEO most heavily (30%), because it compounds — the work you do this quarter keeps earning next year. Paid ads (25%) buy speed but stop the moment you stop paying. Email and CRM (15%) is usually the highest-return line for a business that already has customers.
Treat these as a starting position rather than a rule. If one channel is demonstrably winning you customers, move money toward it. A free marketing audit will tell you which one that is.
Want this done for you, every week?
Ventriqa builds you a complete, costed marketing plan and tells you exactly what to do next — free to try.