Free money-leak finder
Lead Leak Calculator
Find out how much revenue your marketing is quietly leaking every month.
30
enquiries / month
9
customers won now
£2,700/mo
potentially leaking from enquiries you never follow up
Based on 18 enquiries a month going cold. Replying fast and consistently is usually the cheapest growth lever you have.
What is a lead leak?
A lead leak is revenue you have already paid for and then lost. You spent money getting someone to your website, they raised their hand and enquired — and then nothing happened. No reply, or a reply days later when they had already booked someone else.
How the calculation works
The calculator works in four steps. Your monthly visitors multiplied by your enquiry rate gives the number of enquiries you receive. The share you never properly follow up gives your missed enquiries. Applying your normal close rate to those, and multiplying by your average customer value, gives the revenue that is realistically recoverable.
The figure is deliberately conservative: it assumes you would close missed enquiries at the same rate as the ones you do chase, not better. In practice, speed of reply tends to raise close rates, so the true number is often higher.
Why this is usually the cheapest fix
Most businesses respond to weak results by buying more traffic. Plugging the leak costs nothing extra — the demand is already there, already paid for. Fix the follow-up before you increase the spend.
Want this done for you, every week?
Ventriqa builds you a complete, costed marketing plan and tells you exactly what to do next — free to try.